Your Brand Identity


"Brand identity" was something that was talked about as part of any business strategy. Now, it is a conversation about personal strategies and part of what some organizations, such as K-12 schools, need to consider who had not considered in the past.

A WordPress marketing post talks about establishing your brand and means much more than getting a good logo but as part of aligning your greater goals.

Your brand includes the images you share, the messages you post on your website, the content of your marketing materials, and other things but your brand is how your customers and prospects perceive you.

The post notes 5 key components of brand identity
1. The tone or voice of your brand - fun and playful or corporate and serious?
2. A visual style makes a brand identifiable even without the name present.
3. Using common words, phrases, and language throughout your communication creates this sense of identity.
4. Create a custom color palette and use it religiously, including for your website theme.
5. A good logo represents your business on everything from business cards to packaging to your website.

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