Finding Your Website's Niche
I have written before about the specialized website. For example, if you have a restaurant and want a website there are things particular to restaurant websites that you certainly want to include. There are also web designers who specialize in certain kinds of websites. There are plenty of design firms that will do any kind of website. They might have a person who works on certain kinds of websites. More likely they have templates that they use for different types of business sites.
So they might have a restaurant template and possibly they even have a person who works on those kinds of websites. More likely they have templates that they use for different types of business sites. So they might have a restaurant template.
You might call this type of website a niche website. A niche can be defined as a specialized segment of the market for a particular kind of product or service. Niche marketing is a part of any marketing strategy and a niche website is often a part of that overall marketing strategy.
I seem to have fallen into becoming a designer of sites for writers and artists which I am very comfortable doing. Most of my work comes from recommendations from existing clients.
Some advice if you are looking for a designer: Find a designer who has built sites in your niche, and don’t use a generic templated website. Unfortunately, many of the DIY and free website-building platforms are template-driven and so hundreds or thousands of sites will look like your site. Of course, a designer can start with a template and then customize it so that it has a more original look. I do that frequently.
I read an article about marketing a dental practice via a website. That is an example of a niche design. I would assume that some elements of a dental practice website would cross over with medical practices but really you would find many differences that need to be considered.
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