What Happened to Personal Websites?

I read a piece titled "The End of Personal Websites. And why that might be a good thing." Since I have several personal websites and build personal websites for others, it caught my eye.

The author makes several points, starting by saying that "For a long time, it felt like my own website was a form of digital independence. A little spot on the internet where no platform could shadow-ban me or tweak an algorithm that decides if anyone sees my work." 

But now he believes that "Most creators don’t have personal websites anymore. Or if they do, it’s a short bio and the last three links." 

Why does he think that happened? "We moved. We migrated. We outsourced our digital homes to platforms that promised reach, ease of use, discoverability, community, monetization, and speed."

Yet he says that "Personal websites are not dead, but they’re increasingly replaced by tools that come with a 'website'."

I disagree.

I did some digging online, including asking a few questions of several AI sites, to see what the buzz out there sounds like today.

In general, the vibe seems to be that personal websites aren't a relic of the past.

Having a personal website can be a good way to showcase your skills, achievements, and personality to potential employers, clients, or collaborators. A personal website gives you full control over how you present yourself online.

Surprisingly, Meta AI said that "unlike social media profiles, where algorithms can limit your reach. It's a space where you can share your portfolio, blog about topics you're passionate about, and provide a clear way for people to get in touch with you."

And yet I see more people who feel that their social media sites are enough of an online presence.

Thinking about it from a prospective employer (or dating?) perspective, what kind of impression do you get of someone from only their social media?

The biggest caveat is that social media gives you impressions, not the whole person. You know (or suspect) that people on their social sites often hide vulnerabilities, exaggerate successes, and present versions tailored to specific audiences. They tend to post aspirational (not actual) lifestyles. You usually see what they want you to see, not what’s most true about them.
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While the tools and platforms for creating websites have evolved, making it easier than ever to build a site without extensive coding knowledge, the value of having a dedicated online presence remains. Whether you're looking for a job, attracting clients, or simply wanting a space to express yourself, a personal website can be a valuable asset. So, no, personal websites aren't a thing of the past. They're still a relevant and useful tool in today's digital landscape.